This is a redesign of Invesco's Factor Investing microsite that I did while working at Crescendo. The goal was to pivot to a more editorial, clean style and convert the site to reflect their new style guide, while also incorporating less obvious and more conceptual imagery (all of which I SOURCED). The trick with this project was to create a way for users to toggle between 3 different levels of knowledge about Factor Investing, so we created a sub-nav tab system to interact with.