my-logo-trans-no-text-300size.png

Invesco Bulletshares

This is a redesign of Invesco's Bulletshares page that I did while working at Crescendo. The goal was to pivot to a more editorial, clean style and convert the site to reflect their new style guide, while also incorporating less obvious and more conceptual imagery (all of which I sourced). The high-level conversion point here was to drive users to contact one of their agents, hence the pervasive "Contact Us" CTA.